Developed in Germany, Optimized in Wisconsin: Transformation of the Humble Lamp Post Poster | Discuss via ZoomBy: Helen Fojut, Graeme Gross, Frederick Meer, Kyle Isakson
Faculty Sponsor: Thomas Leek
In this Research Project, German 355 honor students, worked with a family-owned German company named EKS Engel, in an attempt to expand Trans-Atlantic trade and bring their PE Light product into the United States Market. The PE light product is installed in both new and existing lamp posts, which relays various information back to the sources, creating a smart grid anywhere that has these lamp posts. This information and it’s uses include but are not limited to: WIFI, intelligent lighting, weather, traffic patterns, public transportation, first aid, SOS/safety, charging stations and more. This project was not just theoretical, it has been a real-life practice helping this company; including pitch meetings with the City of Stevens Point, UWSP and others. We completed research on the product and its uses, business partners, business competitors, market entry research, product marketing strategies, as well as professional business meeting practices for both Germany and the United States.