Group Identification and Health Risk Perceptions: Do our Connections to Groups Predict our Risky Health Behaviors? PosterBy: Zach Fermanich, Cole Thorne, Leah Hollander, Yu Tian, Vanessa Quentin
Faculty Sponsor: Mark Ferguson
Risk perceptions are thought to be grounded in the objective properties of hazards. However, social identity perspective suggests that risk perceptions reflect underlying group identifications. This study examines whether twenty-seven group identifications predict risk perceptions and behaviors across five types of health-related hazards (transportation, body, relationship, alcohol, and drugs). We hypothesize that some group identifications will increase certain health risk perceptions and behaviors, whereas others will decrease them. To test this hypothesis, we collected data via an online survey. Participants completed measures of group identification, health risk perceptions (likelihood and severity of harm), and willingness to perform risky health behaviors. We found that some group identifications (such as religion) increased some risk perceptions, whereas others (such as age) decreased them; the opposite was true for risky behaviors.