Signage Policy

Overview

This policy provides guidelines for signage on UW-Stevens Point facilities and property, including the UW-Stevens Point campus, nature reserves and off-campus sites. The purpose is to:

• provide clear identification of UW-Stevens Point facilities and sites;
• improve wayfinding, safety and welfare; and
• promote a unified and attractive sign appearance for all facilities.

Colors, fonts, logos

Signs and banners, when appropriate, will follow university standards specifications on appropriate use of colors, fonts and logos.

Trademark and licensed vendor

All signs and banners with university trademarks must be produced by a licensed vendor.

Permanent signs

Sign approval and content

The university facilities planner must review and approve all proposed signs. Upon approval, the permanent sign will be reviewed by University Communications and Marketing for content and design, based on the Communications Standards Manual.

Exterior doors

No signs can be placed on doors except for the following conditions:

• Exterior glass doors will have an accessible route decal if a powered opener is provided.
• Authorized safety and informational decals will be applied to designated exterior doors.

Wall and window graphics

New graphics or lettering to be applied to a building’s exterior surface or window must be approved by the Facilities Planning office.

Sign installation

All permanent signs are installed and removed by Facility Services.

Temporary signs

• When posting temporary signs, ensure permanent signs and ventilation grilles are not obstructed.
• Ensure easels or other free-standing signs in public circulation areas do not obstruct walking paths, access to public areas, any permanent signs, lighting or safety features.
• Content must comply with the Communications Standards Manual and all applicable university policies.
• Temporary promotional signs must include department name or name of sponsoring student group or department.

Banners (street and building)

Authority

UCM and Facility Services are responsible for administering the UW-Stevens Point campus banner policy. UCM is primarily responsible for reviewing and/or developing messaging, colors, fonts, appropriate use of logos and design standards. Facility Services determines the best banner sizes relating to wind, anchoring and related physical issues.

Policy

This policy is meant to ensure that the introduction of exterior banners is coordinated and follows the standards developed for UW-Stevens Point communication, as articulated in the Communication Standards Manual.

Proposals for individual exterior or special event banners must initially be submitted to UCM to assure consistency. It is important that the proposals be submitted early in the design phase of banner creation. UCM will help ensure the messages, size, quantity, locations and duration of banner placement are appropriate.

Athletics

The Athletics department will follow the guidelines articulated in this policy, but due to the distinctive nature of this unit, the frequency of special/outside NCAA events and post-season tournaments sponsored and hosted each year, flexibility will be given in regard to temporary signage and banner displays to be used only for on-campus facilities.

Banners (tradeshow displays)

The quality and use of tradeshow displays reflect the integrity of the university. As such, all efforts must be made to represent the universtiy professionally through proper brand identity. University units producing tradeshow signage must include the university logo on at least one panel of the display.

Table banners

University department table banners must include the university logo. There is currently no set template, but a general template is available for all departments to use. The template can be found on the University Communications and Marketing website.

Vehicles

All university owned and leased vehicles must have the UW-Stevens Point logo. Contact UW-Stevens Point Transportation Services to make arrangements for application or updating of vehicle logos. The department or unit that was issued the vehicle(s) is responsible for costs and fees associated with the implementation of the vehicle policy.

Fleet vehicles

All new fleet vehicles will be white and have the full color logo placed on both front doors. Any nonwhite vehicles are required to be updated or have the appropriate logo color. Snowplow trucks are navy blue.

Buses

College of Natural Resources buses are tan and marked with the university logo and text identifying the College of Natural Resources.

Small vehicles and equipment

All university-owned small vehicles (Kawasaki Mule, Electric E-Ride, Tiger Truck) are required to have the university logo. Non-vehicle equipment (trailer, generators, lifts) are not required to have the logo.

UW-Stevens Point flag

The UW-Stevens Point flag, redesigned in 2011, is used in all ceremonial events such as convocation and commencement.

Name badges

Name badges can have up to two lines below the name and must have the full university logo, department brand extension or branch campus extension (see below). Nametages must be ordered through a licensed vendor or BSI. Alternate name badges must be reviewed by UCM. For blank sticker nametags with university logo, contact Printing and Design.

Note: Name badges are different than ID badges issued by the PointCard office.

Communication StandardsUniversity Communications and Marketing

​Signage Policy