Stevens Point Marshfield Wausau 100% Online

Giving Directory Site Index

Logins

accesSPoint Canvas Email myPoint Navigate (Staff) Navigate (Student) Office 365 SPIN All logins Account Help

www website: Sign In

Events Calendar UWSP Blog LinkedIn YouTube SnapChat Instagram Twitter Facebook

Search UWSP.edu

Communication Standards

Communication StandardsUniversity Communications and Marketing

University of Wisconsin-Stevens Point > University Communications and Marketing > Communication Standards > Athletics Brand Identity

Athletics Brand Identity

The centerpiece of the athletics visual identifier is a purple and gold Pointers dog designed to capture the forward-moving, assertive spirit of

UW-Stevens Point Athletics. The athletics word marks also include a set of custom fonts (page 19).

Do’s and don’ts (athletics marks)

Primary use of the athletics marks/logos are for athletics and

sports-related departments, groups and activities. Campuswide use of the athletics dog head or word mark may be used as long as the dog head logo is not modified or paired with non-athletic departments, units names or areas of study.

Athletics logos and SP graphics

Do not alter or modify the dog head or word mark.
Pairing is allowed, but do not incorporate the dog head into other logos.
Do not use the dog head or word mark in such a way as to deminish it’s visual recognition.
Do not animate the graphic without written permission from University Communications and Marketing.
Do not use old or discontinued logos and graphics such as the paw print, cartoon Stevie and older variations of the “SP.”
Do not create or use any other variations of the the “SP” graphic.
Use sport specific logos for their respective sport.
Creation of alternate dog or dog related graphics for athletics or the university is not permitted.

Discontinued athletics graphics

The UW-Stevens Point paw print and all variations of the interlocking “SP” graphic have been discontinued. Stevie Pointer is the official mascot, but the cartoon Stevie graphic is no longer used. If you have electronic copies of these files on your computer, please delete them to prevent accidental use.

Varsity sport specific primary logo

All varsity sports must use the sport specific logo. Alternate logos or graphics for these sports or athletics units are not allowed. All approved color variations are shown below. Use correct color combination for appropriate background.

Club sports logo extensions and intramural activities

UW-Stevens Point club sports regularly compete on a national level. As such, the athletics brand has been extended to include all sporting activities. Club teams are encouraged, but not required, to use the logo extension. When using the dog head graphic with club team unifrom, apparel or equipment, it must be identified as “Club” to distinguish it from the varsity program.