Before You Start
Please contact the online content coordinator in University Communications and Marketing before creating a university social media account. University
Communications and Marketing oversee all external university communications, including social media, and has the sole authority to suspend or deactivate non-compliant and/or unapproved university-affiliated social media accounts.
There are two Tik Tok channels (alumni and the main channel) and two Snapchats for UW-Stevens Point (main channel and athletics). Other departments and groups across campus are not allowed to make their own, but can "takeover" the main channel's account to promote programs, events, etc.
Channels allowed:
- Facebook: College, school and department
- Twitter: College and school
- Instagram: College and school
- LinkedIn: None
- Need content posted to the main LinkedIn? Contact email ucmsocial@uwsp.edu and they will schedule it for you
We recommend that less is more. Having fewer channels increases your post frequency, audience and quality of content. For recommendations on consolidating your channels, email
ucmsocial@uwsp.edu.
Questions to ask before using social media:
Why are we considering social media?
How will social media integrate with our current forms of communication?
What do we know that can help us? What will we have to learn more about?
Who is our intended audience?
What channels make sense for that intended audience?
How do we want our target audience to view us?
What are our key messages? What value-driven, purposeful content will we provide to this audience?
What is our character (voice and tone)?
How often are we going to post? UW-Stevens Point guidelines and most professional marketing standards recommend posting to Instagram once a day, Facebook one or two times a day, Twitter at least three times a day, and LinkedIn once of day.
Who will be responsible for managing our social media account?
Skip to main content
