Wisconsin Lenders Conference
Thursday, May 16, 2024
Conferences and Training

WI Lenders Conference

Thursday, May 16, 2024
8 a.m.-4:30 p.m.

​Kalahari Resort & Convention
Wisconsin Dells, Wisconsin​​​​



Conference Highlights

The 2024 conference is a one day, in-person event that provides educational​ information and updates for commercial lenders through presentations from SBA, SBDC, RMA, regulatory agencies, and more! 

A variety of sessions will be available for new and experienced lenders and those who work with SBA loans. The conference features the SBA Lender Awards, breakout sessions, exhibitors, and a networking reception. 

New this year! WBD will be hosting a workshop on Wednesday afternoon before our Lenders Conference.


Bank presidents, CEOs, board and chamber directors, CPAs, commercial lenders, credit analysts, tellers, collection managers, financial, economic development professionals, business chambers, small business owners, and anyone in lending! 


Ben Leibl 

Ben Leibl
Public Relations, Kwik Trip

Ben Leibl is a Public Relations Specialist for Kwik Trip Inc., based in La Crosse, WI. In his role at Kwik Trip, he assists coworkers with their ongoing educational needs and directs the Kwik Trip praise program, which last year meant acknowledging over 2600 unsolicited guest compliment letters.

Prior to joining Kwik Trip in 2020, Ben was an instructor and principal in Oshkosh, WI and Omaha, NE. He holds degrees from Martin Luther College in New Ulm, MN. Ben sits on the Board of the Boys and Girls Club in La Crosse, WI and serves as the Chair of St. Paul's Lutheran School Board.

Ben and his wife Heidi have 3 children and they live in Holmen, WI.

Purpose and Compassion

This session will focus on compassion in the workplace, how we should treat others and why we shouldn't "keep score" with our coworkers. There will also be a focus on how serving others without expecting anything in return is an important key to finding happiness in life.​​


Regular - $339/person

Volume Pricing - $315/person (3 or more on same order)​


Walk-in registrations welcome for late registrants​. However, meals and materials may not be guaranteed. 

WEDNESDAY, MAY 15, 2024 | Pre-Conference Opportunities

New this year! Introducing a SBA Fundamentals Workshop from WBD and an evening reception. ​

 1:30 - 4 p.m. | SBA Fundamentals Workshop

​Join WBD for a SBA Fundamentals workshop, whether your new or just need a refresher. ​​

WBD Logo

​Wednesday, May 15, 2024
1:30 - 4 p.m.
Kalahari Resort & Convention (Ironwood Room)
Wisconsin Dells, Wisconsin

Registrations now closed for this event.

Must pre-register to attend. For more information on the workshop and to register, please visit the WBD workshop webpage

Workshop Button​​

Please note: Although this workshop is scheduled the day before the Wisconsin Lenders Conference at the Kalahari, it is a separate event and separate ​registration from the Wisconsin Lenders Conference. You must pre-register for this workshop in order to attend. This event is open to anyone, you do not have to be a Wisconsin Lenders Conference attendee in order to qualify to register. 

 4 - 6 p.m. | WBD Sponsored Reception

WBD Logo

WBD will be hosting an evening reception following their SBA Fundamentals workshop. Workshop attendees, Lenders Conference attendees and anyone is welcome to attend, network, and enjoy happy hour drinks.​ 

​Wednesday, May 15, 2024​

4-6 p.m.
Kalahari Resort & Convention (Cypress ​Room)
Wisconsin Dells, Wisconsin

Free event​! No registration required for the reception. ​​


​THURSDAY, MAY 16, 2024  |  Lenders Conference​

​Full conference agenda. Please click on the drop down for more details. ​​

 7:15 - 8 a.m. | Check-in & Visit with Exhibitors

Start your morning early!

  • Check-in to get your name badge, 
  • Grab food at the breakfast buffet​ and don't forget your mornig cup of Joe​

Visit the exhibitors!

  • ​Kapur Inc.
  • WEDA
  • WI DNR's Business Support Program
  • Risk Management Association (RMA)
  • Small Business Administration (SBA)
  • USDA Rural Development
  • Amazon Hub Delivery
  • Business Lending Partners (BLP)
  • Entrepreneur Fund
  • First Business Bank
  • iBusiness Funding 
  • Starfield & Smith, PC
  • TrueNorth Consultants
  • Small Business Development Center​

Your morning ​has been sponsored by: 
TrueNorth Consultants Logo  Starfield and Smith, PC​​

 8 - 8:30 a.m. | Welcome

Welcome Commentary
  • Patrick Gatterman, UW-Stevens Point Continuing Education
  • Eric Ness, Wisconsin Small Business Administration
  • RMA, Platinum Sponsor

 8:30 - 9 a.m. | Keynote Speaker

Purpose and Compassion

Ben Leibl, Public Relations, Kwik Trip

This session will focus on compassion in the workplace, how we should treat others and why we shouldn't "keep score" with our coworkers. There will also be a focus on how serving others without expecting anything in return is an important key to finding happiness in life.​​​

This keynote session is sponsored by:


 9:15-10:30 a.m. | Session 1

A) SOP 50 10 7.1 Updates

Presenter: Nick Jellum, Jellum Law

A discussion regarding relevant changes affecting SBA loan originations in the new SOP 50 10 7.1

B) Financing Business Start-ups Using an SBA 7(a) Loan 

Presenter: Ryan Black and Andrew Hendricks,​ First Business Bank

SBA 7(a) loans are a great tool to finance a small business start-up. In this session, attendees will learn about the application requirements, eligibility criteria, and factors banks should consider when reviewing a start-up small business application. The session will also cover franchise financing, which is a common SBA business start-up transaction.

C) 7(a) GP Processing - Your Guide to Quick Approval While Navigating the Risk Mitigation Framework

Presenter: William Reed, SBA

Learn how to navigate the LGPC 7(a) loan submission maze to minimize the time it takes to get your loan guaranty approved and avoid common screen outs, while clearing any ETran Validations.​

​D) E-Tran Application Processing

Presenter: Todd Miller, ATW Miller Group, LLC​

​Learn how to create a new application, going through all of the entries, how and where to validate once the application is complete, show how to upload documents (focus on naming), create the Terms & Conditions sheet and preview the application. This session will also cover how to make corrections on entries after submission and error code corrections using screen shot.​​

E) RMA Regulators Panel


  • William Beier, ​​​FDIC
  • Alan Sisson, WI Department of Financial Institution​
  • Brandon Marriott, Office of the Comptroller of the Currency
  • Christopher Lewis, Federal Reserve Bank of Chicago

Join representatives from Federal Deposit Insurance Corporation, the Wisconsin Department of Financial Institutions, the Office of theComptroller of the Currency, and the Federal Reserve as we hear about hot topics in the regulatory world. Update on current conditionsand issues facing lenders from a regulatory standpoint.

 10:45 a.m.-Noon | Session 2

A) SOP 50 57 3 Update

Presenter: Nick Jellum, Jellum Law

A discussion regarding relevant changes affecting SBA loan servicing and liquidations in the new SOP 50 57 3.​​​

B) 504 Loan Program

Presenter: Kyle Kuntz, WBD and Wesley Walsh, BLP

In a January 2024 Wisconsin Bankers Associated article entitled “Our View of Community Banking in 2024”, the two top issues banks are facing in 2024 are 1. Repricing & Credit Quality and 2. Liquidity, respectively. The 504 program reduces your credit risk, can assist with asset liability management, and the refinance program is a great tool to consider for loans coming up for renewal. Learn how the SBA 504 program can help get projects to the finish line, all while helping you build long term customer relationships.

The 504 program is a great option for business owners looking to acquire, expand, or refinance owner occupied commercial real estate and/or equipment at competitive, long-term fixed interest rates. This session will provide an overview of the 504 loan program including benefits, structuring, eligibility, and the latest updates on the 504 refinance options, which includes the ability to refinance SBA 7(a) loans.

C) SBA Loan Servicing

Presenter: John Gossett, SBA​

Learn how to get servicing actions done in a timely manner to avoid paying bills.

​D) Effective Negotiations (Part 1)

Presenter: Deb Houden, Center for Professional & Executive Development, Wisconsin School of Business​​

Much managerial activity involves bargaining, negotiation, and settling of disputes. Managers bargain with superiors, peers, and subordinates; suppliers and customers; competitors and allies. Effective negotiation can improve outcomes for everyone involved. Ineffective negotiation, in contrast, usually leads to poor outcomes for those who negotiate poorly, can also lead to poor outcomes for others, and sometimes result in failures to agree even when agreement is possible. Please join us for a high level discussion and fun interaction on how you can improve your negotiation skills, no matter if you're a beginner or a confident experienced practitioner. 

E) Economic Outlook for the United States and Wisconsin

Presenter: Kevin Bahr ​and Scott Wallace, UW-Stevens Point Sentry School of Business & Economics​

This session will cover the current state of the US and Wisconsin economies. Topics discussed include GDP growth, the labor market, inflation, specific industry sectors, and others.

 Noon-1:30 p.m. | Lunch, SBA Lender Awards, Visit Exhibitors

Please visit our exhibitor booths before or after the lunch program to learn more about their products and services. 

The SBA Lender Awards program will be from 12:15-1:15 p.m.

This lunch session is sponsored by:

 1:30-2:45 p.m. | Session 3

A) 504 Case Studies

Presenter: Kyle Kuntz, WBD and Wesley Walsh, BLP

Take an in-depth look at the SBA 504 loan program in action and hear real-life stories from the perspective of both the Certified Development Company (WBD & BLP) and the Participating Lender. Joining this year's session again will be two commercial lenders whom are both actively involved in offering the SBA 504 financing solution to their customers. This session will incorporate several case studies based on actual projects, including financing equipment, new construction, business acquisition, refinance with cash out, and refinance of existing government guaranteed debt."​​

B) SBA Form 1502 Reporting; Overview & Best Practices 

Presenter: Victor Cruz & Manik Hossain, Guidehouse (FTA)

SBA Form 1502, Guaranty Loan Status & Payment Remittance is the monthly reporting requirement for all SBA 7(a) & PPP loans with an active guaranty. Session will provide a full overview of the 1502 reporting process, including best practices to ensure monthly 100% reported status and resolving reporting errors. 

C)  So you need an "Environmental​" - The Importance of Environmental Due Diligence

Presenter: Chris Valcheff, Truenorth Consultants

Environmental Due Diligence - seems like just about everyone has their own understanding of what this means. From not-so-detailed beginnings in the early 1990s to the current 2021 ASTM Standard, we've come a long way and maybe too far. We'll touch on some of the basics of environmental due diligence, explore the stepped approach favored by the SBA, and look at some real-life experiences of how environmental due diligence can go well and in ways where it went the other direction. We'll also look at the "scary" world of Brownfields and why, maybe, you should provide financing on these properties.​

​D) Effective Negotiation (Part 2)

Presenter: Deb Houden, ​Center for Professional & Executive Development, Wisconsin School of Business​​​

Much managerial activity involves bargaining, negotiation, and settling of disputes. Managers bargain with superiors, peers, and subordinates; suppliers and customers; competitors and allies. Effective negotiation can improve outcomes for everyone involved. Ineffective negotiation, in contrast, usually leads to poor outcomes for those who negotiate poorly, can also lead to poor outcomes for others, and sometimes result in failures to agree even when agreement is possible. Please join us for a high level discussion and fun interaction on how you can improve your negotiation skills, no matter if you're a beginner or a confident experienced practitioner. 

E) A.I. in Lending: A New Era of Banking

Presenter: Gonzalo Potzsch, iBusiness Funding

AI is transforming the lending landscape, with new products and tools available to simplify lending processes. Gonzalo Potzsch from iBusiness Funding will discuss current trends in the use of AI in commercial lending, how lenders can use AI to enhance and grow their business, and the future outlook for AI use in banking and lending.

 2:45 - 3:15 p.m. | Coffee and Cookie Break

​Need an afternoon pick me up? 

Take a break with a cup of coffee (or tea) and assorted cookies. 


This afternoon break is sponsored by:
Amazon Hub Delivery   Entrepreneur Fund Sponsor

 3:15 - 4:30 p.m. | Session 4

A) Rural Development – A Great Tool for Mitigating Risk

Presenter: Cari Sabel, WI Rural Development, USDA

Rural Development Guaranteed loans: Learn how to mitigate risk for your bank, create a great package for your client, work with projects that currently exceed your legal lending limit, and more! We will discuss basic program regulations and eligibility. Energy projects continue to be a "hot topic" so let's also investigate how RD can assist in this area for your bank and your clients! Whether it be solar panels, wind turbines, anaerobic digestors, we have programs than can assist. 

B) Enhancing Credentials with Financing Partners​


  • ​Tom Clark, Entrepreneur Fund
  • Michael Hetzel, WWBIC
  • Additional Panel TBA​​

​Join us for a dynamic panel session, as we delve into the realm of enhancing credentials through strategic financing partnerships. Explore the untapped potential of alternative financing avenues such as microlenders and CDFIs, and discover how these collaborations can diversify your lending portfolio, maximize returns, and support your client’s success. Gain actionable insights to leverage these alternative financing models for mutual benefit and sustainable growth in today's dynamic market landscape.

C) Loan Modifications

Presenter: John Gossett, SBA

We can do that? The Good Faith Effort to help the borrower bring the loan current .​

​D) Influence & Impact 

Presenter: Matthew Pletzer, Lift Consulting LLC

Do you find yourself in situations where you need to build consensus or shift perspectives? Have you felt frustrated when you couldn’t steer or maintain control of a meeting? Does your role require the finesse to influence the outcome without dictating the decision?

The business world thrives on diverse interactions and complex collaborations. Mastering strategic communication strategies is critical to achieve the results you're looking for. This interactive session will help you harness the power of strategic influence, enabling you to lead with confidence and make a meaningful impact in your professional sphere.​

E) Is Your SBA Loan "Active" Enough

Presenter: Ethan Smith, Starfield & Smith, PC

Explore the intricate requirements of a key aspect of SBA loan eligibility, dissecting what it truly means for a business to be "actively operating" as per SBA regulations.

Delve into the nuances of occupancy, deciphering the rules surrounding "active occupancy" and the exceptions under the EPC Rule, alongside real-life case studies and best practices.

Uncover the hidden pitfalls and recent changes in affiliation rules, shedding light on how seemingly passive businesses can inadvertently fall short of SBA's standards for active businesses.


 4:30 - 6:30 p.m. | ​Networking Reception

Stay for the evening and network with industry peers while enjoying hors d'oeurves and drinks, courtesy of our sponsors.

Thank you First Business Bank, Business Lending Partners and our double networking new sponsor iBusiness Funding. Cheers!!!

ibusiness funding logo
  Business Lending Partners - Wisconsin​​  
 ​ First Business Bank logo



Meet the presenters and panelists joining us for the 34th Annual Wisconsin Lenders Conference. We're welcoming back familiar speakers and introducing new faces! 


As you plan your visit to the Kalahari in Wisconsin Dells for the annual Wisconsin Lenders Conference, please review the additional information provided. 

 Kalahari Room Block Rates

2024 Special Lodging Rates at the Kalahari

Rates are good until the expiration date OR when the room block is full. Don't wait until either happens. Reserve your lodging now!!! (We have no sway with the Kalahari regarding the expiration date​. Please plan in advance!)​​

Special rates:

  • Wednesday, May 15, 2024 - $123/night
  • Thursday, May 16, 2024 - $123/night
  • Friday, May 17, 2024 - $205/night

Expiration date:

Monday, April 15, 2024 -OR- when room block is full. Whichever one occurs first. 


Kalahari Resort and Conference Center
1305 Kalahari Drive
Wisconsin Dells, WI 53965

Making a Reservation:

Online Booking: https://book.passkey.com/e​​/50023862​ 

Lodging Cancellation

If you need to cancel lodging, please contact the Kalahari directly. Cancelling your lodging does not cancel your conference registration. Please refer to our conference cancellation policy.

Kalahari Policy - Please Read

  • ​Authorization Form
  • Tax Exemption
  • Purchase Orders​

"Per our policy at Kalahari Resorts, we DO NOT accept completed Letters of Authorization forms, Tax Exemption forms, nor Purchase Orders to be submitted to us at the hotel check-in. We have a dedicated team that approves these forms to ensure validity prior to attachment to the reservations prior to check-in. These forms should be submitted no later than 7 days in advanced to us at dellscallcenterfax@kalahariresorts.com or fax them to 608-254-6116. We highly suggest that the attendees submit these forms at minimum two weeks in advanced prior to the hotel check in so our team can process them in a timely manner. Failure to follow this procedure may result in full room and tax charges to the attendees on their personal cards; since our Front Desk will not accept these forms at check-in. If you have any questions at all, I am attaching a link to our website that will bring you to our general policy page for the entire resort, which explains our policies in full detail. (Link: https://www.kalahariresorts.com/wisconsin/help/faq/)." ~ Kalahari Resort

 Continuing Education Hours

A total of 6.25 Continuing Education Hours (CEHs) have been approved through UW-Stevens Point. 

  • ​Welcome/Keynote - 1.25 CEH
  • Breakout sessions - 1.25 CEH each

Please make sure to check with your licensing or governing organi​zation/board to confirm that the general CEHs at the conference will be accepted for your CEH requirements. 

​​If you wish to receive CEHs at the conference, you must request a CEH form at the time of your conference check-in when you pick up your name badge pass. Instructions will be on the form. 

Please note the CEH and CEU conversions. 10 CEH (Continuing Education Hours) = 1 CEU (Continuing Education Unit)​

 Trappers Turn Golfing

Trappers Turn is offering discounted rates for conference attendees again this year!

  • ​Wednesday, May 15, 2024 - $99
  • Thursday, May 16, 2024 - $99
  • Friday, May 17, 2024 - $99​

Price includes 18 holes of golf and use of their facility. Various tee times available. Please contact Trappers Turn directly to make reservations.

Phone: 608-253-7000
Reference: Wisconsin Lenders Conference 

 Conference Cancellation Policy


Conference registration cancellation or substitution requests must be made in writing to uwspce-bus@uwsp.edu. 
  • Cancellation requests made before April 22, 2024 - Receive full refund. 
  • Cancellation requests made between April 22-May 6, 2024 - Receive refund minus a $50 cancellation fee per registrant. 
  • No refunds after May 6, 2024. 
  • No refunds for no-shows or partial attendance. 
If you reserved lodging with the Kalahari, please contact them to cancel your lodging. Cancelling your conference registration does not cancel your hotel lodging.

​​ ​


Learn more about our 2024 sponsor by clicking on their logo.  

Platinum Sponsor: 

Gold Sponsor:

  Jellum Law

Networking Sponsor:

ibusiness funding logo
    Business Lending Partners - Wisconsin​​  ​  First Business Bank logo

Silver Sponsor:

TrueNorth Consultants Logo  Starfield and Smith, PC

Bronze Sponsor:
Amazon Hub Delivery  Entrepreneur Fund Sponsor


The Wisconsin Lenders Conference was created, and continues today, to educate current and prospective lenders on SBA lending programs, business lending programs, and relevant banking topics. The conference is a one day event, keynote speaker, SBA Lender awards, conference breakout session, networking reception, and workshop opportunites pre and/or post the Thursday conference​. 

Thank you to the 2024 Conference Advisory Committee for your dedication and hard work in planning the conference.

Bridget Condon

Vice President - Commerical Lending

Matthew Dolsky

Vice President, Business Development Officer
Byline Bank

​James Ebben

Vice President - Commerical Banking
North Shore Bank

Wesley Walsh

Loan Officer

​Kyle Kuntz​

Vice President - Loan Officer

Jackson Burgau

Business Consultant
Small Business Development Center at UW-Stevens Point​​

Melissa Torres

Vice President - Loan Operations
Oak Bank 

Andrew Brueggeman

Senior Vice President - Diretor of SBA Lending​
Associated Bank

Travis Frazier

SBA Portfolio Manager
First Business Bank

​Zia Yang

Outreach Specialist
Continuing Education at UW-Stevens Point​



Conference Coordinated By

UW-Stevens Point Continuing Education | 715-346-3838 | uwspce-bus@uwsp.edu

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. 
Please contact Continuing Education at 715-346-3838 or uwspceweb@uwsp.edu.