Marketing for Health and Wellness Professionals
Open Enrollment, Start Anytime!
Virtual
Health and Human Services, Health and Wellness

Self-paced, Start Anytime!​

UWSP is pleased to offer this online program in partn​ership with Function First Coaching INC.

​​​​Details

In this 2-hour self-paced module, healthcare professionals will learn strategies for lead generation and marketing. Led by Julie Entwistle, with insights from Jenny Gill and Hélène Thériault, you'll identify your ideal customer, enhance your website, and develop a robust business plan. Create an action plan aligned with your values to grow your healthcare business effectively.

Course Content

​​Part 1 | Your Website WHY (15-minutes)

In the initial segment, Julie guides you through essential strategic tools, illuminating key considerations for identifying your ideal customer and providing insights into evaluating your competitive landscape. Discover Julie's passion for metrics and gain valuable insights into the specific ones that can drive the growth of your business.

Part 2 | Your Website HOW (40-minutes)

Jenny generously imparts invaluable copywriting insights to assist us in crafting a compelling website. However, she goes above and beyond by emphasizing two crucial preliminary steps that demand our attention even before we embark on the writing journey. Tune in to discover these essential prerequisites and elevate your website creation process.

Part 3 | Your Website HOW & WHY (20-minutes)

In this segment, LN delves into the intricacies of her website creation journey, aiming to inspire and guide you along your own path. Sharing a key aspect of her approach, she recounts a substantial financial investment made to glean profound insights from her marketing coach, particularly in the nuanced art of crafting Avatars/Personas. Join us as LN unravels the details, providing a deeper exploration into the how and why behind the strategic choices she made in shaping these crucial elements.

Part 4 | Marketing your Business (25-minutes)

Julie generously imparts a valuable tool from her own arsenal – a resource she personally utilizes and diligently updates on an annual basis. In this session, you'll embark on a guided journey through a sample business plan, utilizing the template provided in your workbook. Join us as Julie provides hands-on insights and practical guidance to empower you in crafting and refining your own business plan.

Part 5 | Now What? (20-minutes)

LN brings this online module to a meaningful close by guiding you through a reflective exercise designed to help you create an action plan that resonates with your values and meets your individual needs. Join us in this concluding session to not only strategize but also align your actions with a sense of purpose and identity.

Part 6 | Last steps for your certificate of completion (10-minutes)

Where to Go

Make a bigger splash in your practice as a clinician or leader in healthcare and learn about our Continuing Professional Development training.
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Registration Fee | $119

*Participants​ will have access to the course for 180 ​days.

Register Now for Marketing for Health and Wellness Professionals

Self-paced, Start Anytime!​​​​


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​Meet the Instructor

​​​​Hélène Thériault- BScOT, MAdEd, MCC

Hélène Thériault.png​Hélène Thériault is a world-renowned speaker, holistic coach, and an award-winning educator – fluent in both French and English. With her company Function First Coaching, she is on a mission to change the face of healthcare by empowering service providers, professionals, and leaders to build sustainable practices and improve patients’ clinical outcomes.

With her proprietary and accredited methodology “Dive Into a Coach Approach™”, Hélène trains and certifies healthcare professionals with a holistic framework that combines the best coaching practices, proven leadership skills, strength-based models, and a rich toolkit designed to boost business growth and create lasting results for patients.

Hélène learned the importance of community, family, and friendship growing up in Grand Falls/Grand-Sault, New Brunswick. Competing in synchronized figure skating internationally developed her appreciation for teamwork and perseverance. These experiences showed her the values of acceptance and encouragement, and gave her a strong foundation of personal understanding, all of which inform her private coaching practice. 

“When you get the most out of yourself and learn how to put your best foot forward, that’s when I’m at my happiest!”

Hélène is also a registered occupational therapist and works as a clinical instructor at the University of British Columbia. She holds a Master of Adult Education degree from St. Francis Xavier University.

When she’s not making waves in the healthcare industry, you can find Hélène skiing with her husband and two kids or playing beach volleyball in one of the breathtaking spots in British Columbia.​​​​​

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Registration and Payment

Registration is complete only after full payment has been received. Program fees must be paid prior to the start of the course unless otherwise noted. 

Cancellation and Refunds​

Please provide an active email address and phone number that you regularly check when registering, so we can contact you if a program is cancelled or rescheduled. ​To cancel your registration, please email ibhwt@uwsp.edu  

Refunds will be granted if the Continuing Education and Outreach office is notified within five (5) days of purchase, provided the program materials have not been accessed.​

Technology Requirements​

The Continuing Education and Outreach office is not responsible for participant technology issues, including but not limited to inadequate internet bandwidth, connectivity problems, or equipment malfunctions. 

​Special Needs and Accommodations

Reasonable accommodations for individuals with disabilities will be provided upon request if made at least two (2) weeks in advance. To request accommodations, please contact Continuing Education Customer Service at 715-346-3838 or ibhwt@uwsp.edu. ​​