Creating Your Customer Persona
Tuesday, June 27, 2023
Creating Your Customer Persona - Header Image

Tuesday, June 27, 2023 | 4-5:30 p.m.
Zoom Only​


This session explores the essential steps to develop accurate and actionable customer personas, enabling businesses to better understand and connect with their target audience, resulting in improved marketing strategies and customer experiences.


  • Gain a comprehensive understanding of customer persona development, including research techniques and data analysis, to effectively identify and define the key characteristics, needs, and preferences of your target audience.
  • Learn how to leverage customer personas to tailor marketing messages, product offerings, and customer interactions, leading to enhanced engagement, conversion rates, and customer satisfaction.
  • Discover best practices for updating and refining customer personas over time, ensuring that your strategies remain relevant and aligned with evolving customer behaviors and market trends.
This presentation will be recorded and made available for later viewing in the event that you are not able to attend ​the live presentation. Pre-registration is required.



Cost is $50 for this course but is made available for FREE through a partnership with Nicolet College and the SBA Navigator Grant. Please be advised that your registration information will be shared with Nicolet College for the purposes of the grant.

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Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact the SBDC at 715-346-3838 or


This program is funded, in part, through a grant with the U.S. Small Business Administration. ​

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Program Coordinated By:
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The Wisconsin SBDC Network is a proud part of the Institute of Business and Entrepreneurship in the UW-System. Funded in part through a cooperative agreement with the U.S. Small Business Administration. ​​