Wisconsin Lakes Partnership
2007 Convention Archive
Thursday, April 26
9:30am - 12:30pm; resumes 2:00-5:00pm (lunch included)
Conservation Marketing: Understanding and Fostering Behavior Change
Have you ever pondered how to get people to change their behavior at the lake? This full-day interactive workshop in Conservation Action Marketing will provide you tools to help raise awareness, inform or educate your audience, bring about attitude and behavior change, and ultimately sustain that behavior change.
Conservation Action Marketing draws from the best of community-based social marketing, modern ethical business marketing, and environmental education techniques to help you create and deliver a "customer-centered" conservation marketing program. Discover ways to match your conservation message to the needs of your community and help remove barriers to change. See practical examples and learn techniques that can be easily incorporated with your own materials. Learn how to use motivational techniques and communication styles in order to change attitudes and create sustained behavioral changes.
Presenters: Clive Callaway and Sarah Kipp, Founders of The Living by Water Project, Salmon Arm, British Columbia