Professional Food Addiction Coach (PFAC) Certification
Self Paced OR 9/3/25 - 11/26/25
Virtual via Zoom
CEU, Health and Human Services, Health and Wellness
Professional Food Addiction Coach Certification

Self-Paced, Open Enrollment, Start Anytime!​ OR Join Our Next Live Virtual Cohort!

Next Live Virtual Cohort: Wednesdays, September 3 - November 26, 2025

Details

Acquire the Tools​​​ You Need; To Support Your Clients to Stop Emotional and Binge Eating

​The only Program of its kind. A trauma informed, compassionate inquiry approach that is based on neuroscience, psychology, and functional medicine to transform your client's dysfunctional relationship with food so they can achieve recovery and reach their wellness goals.

​Food Addiction is Something Many People Struggle With.​​​​​​​

According to estimates by David Kessler, professor at UCSF and former commissioner of the FDA, there are more than 70 million food-addicted adults in the United States alone.

Become the solution that your client needs to create long-lasting change with food. Learn how to create real recovery strategies to professionally and confidently support your clients to achieve their desired health and wellness goals successfully.  

 

This workshop is approved for 26 CEUs by the National Board for Health and Wellness Coaching (NBHWC).​ (Course CE-000006-1​​)

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Who is this Course For?

​Who is this Course For?

This course has been designed as an advanced program of training for currently certified Health and Wellness Coaches, Addiction Recovery Coaches, Addiction Workers, Substance Abuse Workers, Nutritionists, Dieticians, Nurse Practitioners, Nurses, Physicians, Functional Medicine Practitioners, Personal Trainers and others interested in supporting clients struggling with food addiction, emotional eating, weight loss or compliance to prescribed medical protocols. 

If you are interested in growing your skillset, adding tools to your practice, earning more money and building a fulfilling business around helping others overcome food addiction once and for all - we have a seat for you.​​​

​Pre-requisite & Completion Requirements

​Pre-requisite & Completion Requirements

Coaches and other professionals must have already completed prior certifications and/or training; as this is an advanced area of specialty.

  • Time Commitment Required: In the LIVE program there are two-hour weekly live sessions and one-hour reading/listening for each weekly module. There are optional client demo videos and exercises for deeper learning that can be done at your own pace. In the self-paced version you can work through the content on your own schedule.​
  • Text Books: No requried textbooks to purchase, a module based written guide and audio version are provided. Additional resources will be shared for ongoing learning or a deeper dive, but are not required readings.
  • Recording Replay: YES there will be a recording for replay of the LIVE sessions posted within 48 hours of the class. The self-paced​ program has the option to replay all videos anytime.
  • Exams: There is a short mutiple-choice quiz at the end of each module that requires a 100% score; and can be taken as many times as needed. All quizes must be completed for program completion and to obtain certification and claim (26) CE's​
  • Attendance Requriement (Live Program Only):​ Must attend each weekly sessions live. Maxium two sessions in the series may be completed through the video replay options to be considered full participation for attendance along with completion of the quiz and still obtan CEs.​​

Program Objectives

Program Objectives​

  • ​Learn how to REALLY support your client's who struggle with food addiction, emotional and binge eating.
  • Obtain official certification as a Professional Food Addiction Coach (PFAC) through this 13 week course.
  • Have a clear understanding of the ethical and professional considerations that coaches need to be aware of when working with clients struggling with food addiction and emotional eating. 
  • Learn the neuroscience behind addiction and brain chemistry as it relates to food.
  • Learn how to support clients to create awareness of the underlying mental and behavioral health aspects that are driving their food addiction; and support them to create personalized strategies to manage in a healthy way.​

Modules

Modules

1. Ethical & Professional Practices in Addictions Recovery

2. Neuroscience & Root Causes of Food Addiction

3. It's Not Lack of Willpower; Understanding Food Addiction

4. Past, Present & Future; It All Plays a Role in Food Addiction

5. What Your Client is Really Hungry For; Exploring Eating Cycles and Needs

6. Pathways to Recovery - Part I

7. Pathways to Recovery - Part II

8. Functional Medicine Approach to Food Addiction Recovery

9. Recovery Planning & Goal Setting

10. Stage Appropriate Strategies for Food Addiction Recovery

11. Supporting Food Addiction Recovery Through Deeper Self Unde​rstanding

12. Closing the Coaching Relationship & Maintenance Planning​​​


Facilitator & Mentor Coach

Facilitator & Mentor Coach

Nick Myers

​​Shelly-Anne Mckay​

I identify as a human. I am a self professed type “A“ personality who is highly driven. I get what it is like to go through the tough stuff that breaks​ our hearts, tests our faith, imprisons our thoughts and brings us to our knees.

Many years ago to keep-up with an ascending career as a Film/TV Producer and a Senior Media Communications Consultant in an industry that was completely out of balance, I used anything and everything (drugs, alcohol, food, shopping) to help me decompress, feel calm, relax and experience some joy. 

I was utterly exhausted, and not on the brink of collapse - I DID collapse. 

My mind, body and spirit cou​ldn't take it anymore, my health was in the trashcan and as a result I was hospitalized for an entire month due to severe exhaustion in my 30s (everyone else on that ward was in their 80s).  I recall the physician hanging over my bed when I was hooked up to all kinds of stuff saying to me, “If you don't change the way you do life young lady, you will not see your next birthday."   

I didn't want to die. I wanted to break free from the food, alcohol and drug addiction so I could live a healthier life. Yet it felt so unattainable and overwhelming. 

I had no idea HOW to get back on my feet, but I knew I had to recover my health.​

I saw doctors, psychiatrists, therapists, counsellors, dieticians, nutritionists, food therapists, joined Overeaters Anonymous, Alcoholics Anonymous, and Narcotics anonymous. I tried meditation, art, music, movement and all kinds of different things. Some of which was helpful in the moment and others that were not. I relapsed twelve times before September 17th of 2006, which is when I decided I would live my life different. I declared this my sobriety date, and officially began creating the “new me".

Deep down, I knew that I lived these experiences for a reason.

I began working with a coach myself, and began to see things I could not before.  I overcame obstacles that seemed insurmountable. I learned about myself on a much deeper level. I saw things from different perspectives and had my thinking challenged in safe and supportive ways.  I was empowered to see the changes needed to create balance in my life.  I grew in ways I never imagined.

It was challenging at times, but I became clearer about what truly mattered to me, what my life was missing and began to create the life I knew I deserved and dreamed about.

I am not going to lie. Food addiction has been the toughest of all my addictions to overcome, and I have come to believe that it is an ongoing and evolving recovery process because we have to eat. We can't just stop it.

I have come a long way, as I no longer binge eat an entire cake in my car before returning home from the store. Or sneak eat food out of fear that someone will catch me. I have peace with food now, and understand how it plays a role in my physical, emotional and spiritual state.

I never imagined that making this a priority to figure out would result in me becoming a trauma informed, internationally accredited and board certified professional coach with multiple designations. Or that I would go on to create a private practice in which I specialize in helping other really successful women overcome these same challenges - and specifically food addiction. I also feel honored to be training medical professionals and wellness experts around the globe how to help other women like me achieve recovery with food addiction too.

I feel alive, fulfilled and energized.

I no longer agonize over every single food choice and obsessively spend all my mental energy thinking about food. I am committed to continuing to walk the recovery path with regards to food addiction. Growing and stretching myself to embrace even more healing on the path to discovering who I really am deep down inside.​


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Self Paced

​  Dates: Start Anytime!

  Time: You Decide

  Duration: 26 hours required content & bonus material

  Investment: $997

Register Now for Self Paced Sessions

Live Virtual Cohort

  Dates: September 3 - November 26, 2025 | Wednesdays

  Time: 12 PM - 2 PM CT

  Duration: 2-hour classes each week x 13 weeks

  Invest​​ment: $1997 USD

Register Now for In-person Fall Cohort

Cancellation Policy

Refunds will be granted if the Continuing Education and Outreach office is contacted at least 1 week (7 days) before the start of the Live Virtual Cohort. No refunds will be given for the Self Paced Cohort once you have been  added to the course content platform.

​​We reserve the right to cancel a course due to low enrollment, severe weather, or instructor illness. A full refund will be issued under these circumstances. Be sure​ to provide your email address and phone number when registering so we can contact you if a class is cancelled for any reason. Email us at uwspce-cps@uwsp.edu​ to cancel your registration.​​​​

Questions


Questions about the Professional Food Addiction Coach Certification?

​​Email Us: uwspceweb@uwsp.edu
Call: 715-346-2828

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