Master's in Health and Wellness Management

Choose the Master's in Health and Wellness Management at UW-Stevens Point

In the 100% online UW Master of Science in Health and Wellness Management program, you’ll learn about contemporary health and wellness perspectives, in addition to the strategic planning and communication skills you’ll need to manage well-being programs that foster healthier lifestyles and promote the value of staying well.
  • Strategic planning
  • Behavior change facilitation
  • Communication and marketing strategies
  • U.S. healthcare systems, including public health, insurance, and healthcare providers
  • Health policy and wellness law
  • Program planning and evaluation
  • Emerging trends in wellness

Career opportunities in Health and Wellness Management

According to the U.S. Bureau of Labor Statistics, employment of health education specialists and community health workers are projected to grow 17 percent from 2020 to 2030, much faster than the average for all occupations, due to “an emphasis on promoting healthy behaviors, particularly based on experiences from the COVID-19 pandemic.”

Thirty five percent of employers surveyed for Wellable’s 2022 Employee Wellness Industry Trends Report expect to invest more in health and well-being programs. As more companies recognize their role in supporting employees across all dimensions of health, including physical, mental, and emotional health, demand for professionals who have the required skills to manage these programs will grow. Likewise, reasons for offering workplace well-being programs have gone beyond healthcare cost savings and incentive campaigns to investment in mental health, stress management, and virtual wellness services.

As a graduate of the Master of Science in Health and Wellness Management you’ll be qualified for a variety of leadership positions in health promotion, such as senior manager of benefits and well-being, wellness account manager, and employee wellness specialist. As a wellness manager, you can have a significant impact on health outcomes by leading wellness activities that improve personal well-being, work-life balance, and organizational health across all dimensions of wellness.

Building your résumé

The UW Master of Science in Health and Wellness courses are fully online. All course content, from multimedia lectures and e-learning tools to homework assignments, will be delivered to you through the program’s online learning management system. You can study and do homework whenever and wherever it’s convenient for you.

The 36-credit master’s degree program consists of a core curriculum, plus a final capstone experience. See our Course Schedule page for semester schedules and a list of upcoming courses.

Who Should Apply?

The Master of Science in Health and Wellness Management is an ideal choice for adult students seeking to advance their career in health promotion who need the flexibility an online program offers.

Work experience and educational backgrounds among our students range from those in an entry-level wellness role, such as wellness coordinator, to other healthcare-related and wellness professions (personal trainer, fitness instructor, nurse, massage therapist, behavioral health), to those with general business, human resources, or other experience seeking a career in health and wellness management. Our graduates have launched successful wellness careers with healthcare systems, wellness program vendors, community agencies, insurance providers, and other organizations.

Because the coursework in the program is entirely online, you can watch lectures, participate in online forums with your classmates, and although assignments have deadlines, you can do homework whenever you like, wherever you have an internet connection. Courses have no set meeting times and you never need to come to campus. Learn more about online learning with UW Extended Campus.

UW System Collaboration

The Master of Science in Health and Wellness Management is a partnership of UW Extended Campus and UW-Green Bay, UW-Parkside, UW-River Falls, UW-Stevens Point, and UW-Superior. Learn more about our campus partners and choosing a home campus.

UW Health and Wellness Management faculty specialty areas include:

  • Health and wellness marketing
  • Wellness program management
  • Healthcare consulting
  • Community health and epidemiology
  • Management coaching


Whether online or on campus, University of Wisconsin programs have a reputation for delivering world-class education and student support. Accreditation is your assurance that you will graduate with skills that are relevant to your field and valued by employers. The Master of Science in Health and Wellness Management is approved by the University of Wisconsin Board of Regents and is fully accredited by the Higher Learning Commission.

Program Membership

The Master of Science in Health and Wellness Management is a member of: