Ricardo Boeing, Ph.D.


Ricardo Boeing
Associate Professor of Business
Director of Internships

ricardo.boeing@uwsp.edu
715-346-2736
436 CPS

Courses Taught

  • BUS 330: Principles of Marketing
  • BUS 333: eMarketing
  • BUS 334: Sports Marketing
  • BUS 335: Retailing
  • BUS 438: Marketing Strategy
  • BUS 490: Special Topics
  • BUS 493: Internship in China
  • BUS 496: Internship Business Administration
  • BUS 498: International Internship 
  • BUS 499: Special Work - Managing Global Organizations

Education

  • Ph.D., Fundação Getúlio Vargas FGV – EAESP
    • Business Administration
    • Supporting Areas of Emphasis: Marketing
  • Visiting Scholar, University of Nebraska-Lincoln
    • Marketing Ph.D. Program
  • M.S., Universidade do Vale to Itajaí – UNIVALI
    • Business Administration
  • MBA, Fundação Getúlio Vargas - EBAPE
    • Marketing
  • B.S., Universidade do Vale do Itajaí
    • Business Administration

Expertise/Experience

Teaching Experience:

  • UW-Steves Point: Assistant Professor (2015-Present)
  • Ph.D. Research Assistantship
Research Interests:
  • Marketing Communication Strategies and Consumer Decision Making
  • Consumer Behavior 
  • Framing Effect

Select Publications

Involvement

Campus:
  • Ski and Snowboard Club Adviser (2018-Present)
  • Entrepreneurship Club Adviser (2017-Present)
  • National Society of Leadership and Success Chapter Adviser (2016-Present)
Professional Memberships:
  • Reviewer, Conference Paper, Brazilian Academy of Management Meeting (2009-Present)

Fun Fact

Ricardo was born on an island in southern Brazil and has traveled to 34 countries, including leading a trip of UWSP business students to China for four weeks over the summer.

Videos